Creating My Brand Identity

Creating My Brand Identity

Many of my customers ask about the philosophy behind my skincare range.

So here’s a little introduction about the brand, in order for you to get to know my range better.

Why the Naked Chemist?

I believe in educating my customers and transparency in beauty.

The Concept: It’s Simple, Really

I’m inspired by my love of nature, and all things related to skin.

That, coupled with the demands from my customers in my clinic, who wanted a serious skincare line – one that transformed their skin.

Having experienced difficult skin first hand, and working with so many skin types and conditions over the years, it was a natural progression for me.

The satisfaction I get with helping people with their skin is really rewarding for me; it’s my passion and my purpose for being.

What Do I Want to Achieve From The Naked Chemist?

Healthier, more beautiful skin for my clients.

A complete nutritional support that creates stronger, healthier cells.

Over the years, I have spent a great deal of time and research on isolating the enzymatic power of potent living ingredients

After all our cells respond better to fresh, raw, active foods.

I Wanted to Make Purity My Priority

By carefully selecting pure, active ingredients, made from ethically sourced botanical ingredients, infused with science.

In a bid to get long-lasting results for my client’s skin.

Finally, I Never Want to Compromise on Quality

My goal is to keep all my skincare products free from irritating chemicals, aggressive preservatives, and heating stabilizers that are required to extend the shelf life.

From This, The Naked Chemist Was Born

Set amongst the lush rain forest and beneath the dramatic skies of New Zealand.

A place where the grass is greener and the air, well, just that much fresher.

A complete range of customised solutions for your skin.

Skincare products that are completely in tune with your body and nature; because let’s face it, what goes on, goes in.

Seriously, Naked Skin Never Felt So Good

If you would like to learn more about me, follow this link and find out more about my philosophy.


4 thoughts on “Creating My Brand Identity

  1. Clare Wayne says:

    Sorry, haven’t finished.

    The point is, it hasn’t made me think, I’m now a creative genius and don’t need any of the products that The Naked Chemist will make, but it made me more interested, knowing you might have access to things I don’t, and I’d be happy to try, in fact very keen.

    It was empowering and fun to play and create and it’s a lovely gift from you in NZ to me in little old Perth, Australia.

    Thank you for creating a space where we can all feel equal.

    When do your products come out??


  2. Clare Wayne says:

    Hi Samantha,

    Thank you so much for your transparency. Trying to educate yourself about more natural ingredients etc isn’t that easy because as you said, a lot of people feel threatened. There’s a lot of information out there, but for me, I want to learn ideally, from someone who has real experience and knowledge and as a bonus education on these topics. You appear to have all these AND an ethos that is about giving us the information so that we are more than we were before we read your blog or website. I love it!!
    I was trying to find info on different vegetable, seed etc oils and the what is considered occlusive, humectant and otherwise and your site came up. Not only was it full of info and above and beyond what I expected, it encouraged me to go to my bathroom, cleanse my face and make an equal blend of jojoba, coconut and almond oil ( all the correct grade and quality) and moisturize

    • Verified Author Samantha Miller replied:

      Claire thankyou so much for taking the time to comment on the site, it is truly this sort of feedback and enthusiasm from a reader that chances upon the NK site that really motivates me to write articles.x

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