What is a Brand? Effectively Marketing Your Business

What is a Brand

Customers come first and last.

This has always been our philosophy.

So, we were interested to chat with a company – Big Fish – at a conference recently.

An award-winning design and marketing agency, who had the same message.

So, we thought it would be nice to share their advice with our readers who are thinking of branching out on their own business journey.

Big Fish said that before anyone goes into business, there is a set of pertinent questions you need to ask yourself:

Questions businesses should ask themselves

• what do you do?
• why do you do it?
• who do you do it for?
• why should customers believe in you?
• what are your compelling points of difference?

These are their key points on branding and they feel are really important. they always ask their clients to go away and think about this, so they can build it into their business plan.

They said that although these questions sound simple enough, they are often amazed at the number of people who don’t get this basic proposition right before they start out on their business venture.

What is a brand

The Big Fish, feel it’s not enough just to have a brilliant product, it’s got to be all about balancing that with a cool head and a logical approach.

You need to understand your customer and provide them with something they’ve either never seen before, or something they can’t imagine living without.

A product that delights or surprises them in some way, that thinks out the box, that is really different from the rest, one that stands out from the rest.

They advise you to really get to know your customers, get inside their heads, you can never say your business model is going to be for everybody, as it won’t be.

To stand for something, you need to stand against something else

• Get to know your customers
• Understand what they need
• Get to know what they don’t need
• What they don’t like

And deliver it in undeniable spades.

Big Fish, only works with brands which they themselves would be customers of, so they have a deep understanding of what is a brand, and how to deliver a promise to people like us.

Again customers, FIRST and LAST – and we love that this is our philosophy.

So thanks, Big Fish for this invaluable feedback.

as for you our readers, we hope this helps you on your business journey.