Customers, FIRST and LAST
This has always been my philosophy.
So, I was interested to chat to a company – Big Fish – at a conference recently.
An award-winning design and marketing agency, who had the same message.
So, I thought it would be nice to share their advice with my readers who are thinking of branching out on their own business journey.
Big Fish said that before anyone goes into business, there is a set of pertinent questions you need to ask yourself:
- What do you do?
- Why do you do it?
- Who do you do it for?
- Why should customers believe in you?
- What are your compelling points of difference?
These were the key points on branding.
They said that although these questions sound simple enough, they are often amazed at the amount of people who don’t get this basic proposition right before they start out on their business venture.
WHAT IS A BRAND?
They feel it’s not enough just to have a brilliant product.
It’s got to be all about balancing that with a cool head, and a logical approach.
You need to understand your customer, and provide them with something they’ve either never seen before, or something they can’t imagine living without.
A product that delights or surprises them in some way, that thinks out the box, that is different from the rest.
They advise to really get to know your customers, get inside their heads.
You can never say your business model is going to be for everybody, as it won’t be.
To stand FOR something, you need to stand AGAINST something else:
- Get to know your customers
- Understand what they need
- Get to know what they don’t need
- What they don’t like
And deliver it in undeniable spades.
Big Fish, only works with brands which they themselves would be customers of, so they have a deep understanding of what is a brand, and how to deliver a promise to people like us.
Again customers, FIRST and LAST – and I love that’s my philosophy also.
So thanks, Big Fish!
I hope this also helps you on your business journey.