10 Skincare Myths You Need to Stop Believing

Think your skincare beliefs are solid? Think again.

The beauty world is bursting with myths.

And your routine might be built on one.

Let’s clear up the confusion.

Ten common skincare myths need to go.

Skincare Myths

We sat down with Samantha, founder of The Naked Chemist, who brings over thirty years of hands-on experience in skincare, dermal therapy, and ingredient formulation.

With a passion for skin health and a reputation for results, she shared some of her biggest frustrations—particularly the widespread myths that continue to confuse even the most skincare-savvy consumers.

Myth #1: The More Expensive the Product, the Better the Results

Uber-expensive products are the best. Just because a cream comes with a luxury logo doesn’t mean it performs miracles.

Don’t be misled by celebrity endorsements, clinicians’ testimonials, or extravagant packaging.

Many high-end skincare products are priced for their packaging, marketing, and celebrity backing—not their ingredients.

Your basic skincare routine requires a cleanser, moisturiser, and a toner, and you can pick up good-quality products at your local pharmacy at affordable rates.

Myth #2: Microneedling Is a Miracle for Everyone

As someone who’s worked with skin for over three decades, I have to say—this is one of the most overhyped trends I’ve seen. The myth that microneedling is a miracle treatment for all skin types frustrates me.

Time and time again, clients come to me after at-home microneedling sessions with compromised skin: broken capillaries, inflamed rosacea, worsened pigmentation, and increased sensitivity, as discussed in the article Microneedling Beware.

In theory, microneedling can be effective when used cautiously on the right skin type. But it’s not the holy grail it’s made out to be—and it’s certainly not for everyone.

For sensitised skin, impaired barriers, or anyone prone to inflammatory conditions, this treatment can do far more harm than good.

I truly wish more people—especially practitioners—would stop jumping on trends and start listening to the skin in front of them.

My advice? If you’re considering microneedling, get a proper consultation from someone who understands skin health first, not just the device they’re holding. Sometimes, the best approach is less trauma and more nurture.

Myth #3: Pores Open and Close

Pores aren’t doors. They can’t open or shut on command. While factors like oil, debris, and congestion can stretch them, their size is primarily determined by genetics.

You can minimise their appearance with exfoliants like salicylic acid and ingredients like niacinamide, but there’s no magic to “close” them. Steam and ice may temporarily tighten skin, but the effect is short-lived.

Myth #4: Sunscreen Is Only for Sunny Days

UV rays don’t take a day off. They’re active year-round and can sneak through clouds and glass.

So yes, even on overcast days or while indoors near windows, your skin needs SPF. Daily application of a broad-spectrum sunscreen is the most effective anti-ageing step you can take—rain or shine.

Myth #5: Drinking Water Keeps Your Skin Youthful

Hydration is essential for health, but guzzling water won’t magically erase wrinkles. Your vital organs—like your kidneys and liver—take priority over your skin.

For visible hydration, use humectants like our H20 hydrating skin shot, and then lock in moisture with a good barrier-repair cream, like our Fortify. Beautiful skin starts on the surface and within.

Myth #6: Chocolate Causes Acne

The relationship between chocolate and acne isn’t conclusive. Some research suggests a link—possibly due to sugar or dairy—but the effect varies between individuals.

If you notice breakouts after indulging, reduce your intake. If not, enjoy in moderation. Acne is more closely tied to hormones, bacteria, and inflammation than your favourite treat.

Myth #7: Retinol Thins the Skin

It’s time to put this one to rest. Retinol can cause temporary flaking or dryness, especially when first introduced, but it doesn’t thin your skin. In fact, over time, it does the opposite, provided you use low percentages and build your base slowly.

It increases collagen production and boosts cell turnover—resulting in firmer, thicker, and smoother skin.

Myth #8: Anti-Ageing Products Are Only for Mature Skin

You don’t need to wait for fine lines to appear before protecting your skin. Starting a preventative routine early—with sunscreen, antioxidants, and retinoids—can help delay the onset of visible ageing.

Myth #9: You Need a Complicated Skincare Routine

Good skincare isn’t about overloading on products. It’s about choosing smart, targeted formulations and using them consistently.

A well-formulated oil cleanser, a barrier-repairing moisturiser, a good serum, and an SPF are often enough for healthy skin. More steps don’t equal better results—just a lighter wallet and a confused barrier.

Myth #10: You Can Massage Away Wrinkles

While facial massage can improve circulation and relieve tension, it won’t erase deep lines or rebuild collagen. Any glow you see is temporary.

Long-term wrinkle reduction requires proven ingredients, such as peptides, vitamin C, and retinoids. Enjoy massage as a self-care ritual, not as a miracle wrinkle eraser.

To conclude. The Naked Truth

Skincare doesn’t need to be complicated, expensive, or trend-driven. Most of the time, your skin is asking for the opposite—simplicity, consistency, and understanding.

After three decades of working closely with skin in all its forms, I’ve seen firsthand how misinformation leads people down the wrong path—wasting money, time, and sometimes even damaging the very skin they’re trying to care for.

When you strip back the noise, the filters, and the fads, what’s left is science, not salesmanship.

Skin thrives when it’s supported, not stressed. When we stop chasing perfection and start listening to what our skin is telling us, everything changes.

So ditch the myths. Trust ingredients over influencers. Tune out the hype and tune in to your skin.

Because real results come from working with your skin—not against it.