My chosen profession skincare and beauty, is a billion dollar industry.

But I’m ashamed to say it’s clocked in deception.

Advertising in the skincare industry has been selling false promises and a negative perception of beauty to women for years.

Many companies feed off peoples insecurities, which is extremely frustrating to me and believe me I’d love to tell you there’s a fountain of youth in a bottle, or a fast track method to getting healthy, beautiful skin.

And some might say beauty is skin-deep, but I believe the importance of skin goes a lot deeper….

I prefer to focus on preventative measures and transparency in beauty instead.

The core of my philosophy is consumer empowerment. It’s about maintaining that connection with my “modern skincare customers” who are proactive and seek information and validation before making a purchase.

To that end, my aim is to redefine beauty from an educational stand point, acquainting you with the procedures, tips and tools, that will help you attain your healthy, skincare goals.



This is at the top of my list.

The reason? If your skin lacks moisture it becomes exposed to a whole host of skin conditions, no matter what skin type you have; this i discuss in greater detail in the article ,the clear skin difference.

If your concerned about dehydrated skin, H20 pure hyaluronic complex is the key. carefully formulated with water loving hylauron and potent urea, this formula visibly plumps and softens a dehydrated, depleted skin. layer with fortify to complete this barrier repairing treatment.


Did you know your outer layer of skin the stratum corneum, is made up of of non-living yet functional cells referred to as corneocytes?

They are tightly stacked, plate like cells that are a vital component of your skin, that forms a tough barrier, which faces free radical attack from the external environment on a daily basis.

A healthy skin has a normal physiological balance between the production of new cells and the shedding of old ones, whilst mature or impaired skin requires regular encouragement.

Removal of these cells is central to maintaining your skins health, and the critical balance of ingredients that make up your barrier, this is why occasional, gentle exfoliation is recommended.

In saying that, if your skin is impaired, I recommend avoid exfoliating until your skin has healed, because you need to address the inflammation first. This is because there is always a delicate balance between basal cell proliferation and the shedding of corneocyteses (desquamation), when it comes to maintaining the constant thickness of your epidermis.

A note on desmosomes

No discussion on healthy skin and exfoliation should be complete, without mentioning desmosomes – tiny protein bridges that bind your cells together.

Desquamation is a process in your skin, by which these protein bridges are enzymatically dissolved, this allows for the natural shedding of the most superficial cells the corneocytes.

The ENZYMES responsible for dissolving these bridges, will only FUNCTION in a well HYDRATED environment.

When the water content in your skins outer layer decreases, these enzymes become ineffective and can’t dissolve the tiny protein bridges easily, this prevents cells from being shed.

Important because retention of these superficial cells, will make your skin look dry, dehydrated and scaly.

On a final note as you mature natural desquamation slows down in the skin, so our skin does require encouragement.

As discussed above, gentle manual exfoliation will help to keep your skin cells turning over creating a youthful even glow and only use spherical round beads and nothing to harsh that may cause tiny micro tears in your skin, which you can read in the article exfoliating products.


The existence of your acid mantle depends on the survival of very important bacteria, which are beneficial in keeping your skin healthy. I would go as far to say, their survival literally depends on the condition your skin is in.

When these beneficial and friendly organisms are present, your outer layer of skin is in a happy state of equilibrium.

However the slightest disturbance in your skins condition will easily endanger their population and once diminished, your skin becomes vulnerable to harmful bacteria.

It’s a vicious cycle, the friendly bacteria have less and less chance of survival and the invading harmful bacteria win and take over:

  • Your skins defense system is down, which produces even more harmful bacteria which penetrate the skin cells
  • This destruction of healthy skin cells leads to a breakdown of the lipid barrier
  • When the skins barrier is undermined, penetration of foreign substances easily occurs
  • This excess of oxidizing substances destroys also healthy skin cells, leading to redness, itching irritation and eczema
  • The short term effect is infection and inflammation,
  • The long term effect is premature formation of wrinkles

Once the skins barrier is undermined, the consequences are significant.

It is the harmful bacteria that are determining your skin conditions (or increase in pH), because all the oxidizing components that are there to kill the harmful bacteria, have been depleted.

So the first rule is to prevent the disturbance in this barrier.

It is impossible to prevent this all the TIME; the reality is that the causes which disturb this delicate balance are always present.

This is especially the case for people with sensitive skin, where their acid mantle has been knocked out of balance.

So what’s the solution? Ideally you want to make the friendly organisms, stronger against important changes in the skin balance.

This they will do in the presence of a probiotic, the friendly bacteria can recover and grow faster, even when the natural balance is disturbed, the probiotic helps to recover the friendly bacteria and essentially kill off the pathogens.

So over cleansing, exfoliating or stripping your skin is a big no!

Because your messing with the acid mantle and it’s delicate micro-flora, that is there as protection for your skin.


If it’s beautiful skin you are after, then a good skincare routine is key.

Well thought out products containing quality skin identical ingredients, including ceramides, lipids, vitamins and humectants, will visibly improve the appearance of your skin.

For instance humectants like hyaluronic acid, sodium Pca and urea, will all help to significantly increase the water content of your skin.

Thus increasing the activity of the enzymes that break the protein bridge connections between corneocytes, creating skin that feels softer and more pliable.


So just to recap, these are my top tips for maintaining healthy beautiful skin:

  1. Hydration is paramount for healthy skin.
  2. Regularly exfoliate for that healthy glowing skin.
  3. Protect the delicate micro flora the acid mantle.
  4. Ensure you have a good home care routine, with products containing skin identical ingredients, because the protective ingredients naturally found in our skin deplete as we age.
  5. Avoid the sun and use low chemical sunscreen.
  6. Think internal not just topical! Linoleic acid is so important for restoring a healthy barrier and zinc, vitamin C and magnesium.
  7. Fragrance is one of the most frequent causes of contact allergic reactions, therefore fragrance-free skincare products are recommended.

We already have an amazing direct and efficient delivery system built into our skin, but It’s up to you to tap into that.

Helping your skin to naturally restore balance, with ingredients that have optimum skin health in mind, that supports both inner and outer beauty.




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