It can be really frustrating when purchasing products.
Often the inci list is so long and involved.
They often read more like a chemistry lesson, then something you would put on your skin.
There are so many skin care products available, that claim to be natural, yet read more like a chemical soup!
I am currently formulating my ingredient list for my labels.
The prerequisite I have for my packaging design, is that I want my customer to instantly be able to understand exactly what is going into my products!
Simple Clear to Read Ingredients
I have tried to list them in such a way that they are easy to read.
Almond Oil (Prunus Amygdalus),
Jojoba Oil (Simmondsia chinensis),
Avocado Oil (Persea Gratissima Oil)
Macadamia Oil (Macadamia Ternifolia seed oil)
Shea Butter (Butyrospermum parki butter)
Squalane (derived from olives)
Decyl Glucoside (derived from coconut)
Cetearyl Olivate and Sorbitan Olivate (Emulsifier derived from olives)
Natural Vitamin E (alpha tocopherol
Lecithin (Derived from soy beans)
Comfrey plant extract (Allantoin)
Evening Primrose Oil (Oenothera Biennis)
Calendula Extract (Flower extract)
Carrot Seed Oil (Daucus Carota Sativa)
Chamomile Extract (Matricaria recutita)
Xanthan Gum (Natural sugar thickener)
Citric Acid (Fruit based pH adjuster)
Natural Almond Extract
Preservative (Benzyl alcohol dehydroacetic acid)
Those who have been following me for some time, will know that The Naked Chemist brand, is all about transparency in ingredients.
I get really frustrated, when all skincare manufactures, use the term organic and natural to loosely.
I notice even with my clients, they are becoming more sophisticated in their buying and purchasing decisions.
They understand meanings and terminology, and in my opinion, honesty really is the best policy.