The Soil Association is one of the most recognisable organic trademarks in the UK.
Created with the intention, to ensure that consumers are not being misled.
There are a number of companies that offer natural and organic certification, which I discuss here.
Yet the Soil Association has created impressive standards, to prevent just any company exploiting the term organic.
As a result, any skin care manufacturer that carries the Soil Association standard, is well regarded.
The soil association standard
Their criteria is strict.
Personal care products, must contain a minimum of 95% ‘organic’ ingredients.
It is put through many rigid standards, before it can be registered.
The Soil Association does exclude water in their calculation, if water is used to create an ingredient, the weight of the water in contrast to the weight of the plant, is used to determine the organic percentage.
This method prevents manufacturers from manipulating their organic content levels, and from using organic floral waters or hydrosols to boost the organic percentage.
It has to be said, the inclusion of water in a formula is tricky to monitor, especially when it comes to shampoo, this is subject, I discuss in greater detail in the article organic shampoo.
Many manufacturers do find it difficult to get certified by the Soil Association.
Which is great, because it’s an organization that firmly stick to its guidelines, one that customers can put their complete trust in.
The Soil Association is a certified body, that I feel is genuinely committed to giving the customer what they want, when it comes to integrity in organic skin care.
THE NAKED TRUTH
The Soil Association is calling into question the use of terms ‘Natural’ and ‘Organic’.
Peter Melchett, the Soil Associations policy director, has gone on record saying;
Many customers are using chemicals on their skin, chemicals found in paint formulas, household cleaning products and even antifreeze, when they genuinely thought they were buying a product made from only natural or organic ingredients, and this has got to stop!
He feels that many manufacturers of personal care products, are duping customers into believing their products are free from chemicals, when they clearly are not.
As of 2017 there are still no strict EU regulations, required for the labelling of personal care products.
The only way consumers can buy genuine natural or organic personal care products, is to look for an official certification label, such as the Soil Associations.