Skincare tips for fifty and beyond

Skin is beautiful at any age.

But if you want to make your 50s your best decade yet.

Knowing what to expect can help you mitigate some of the changes you may be less-than-eager to see.

We have put this article together for those who are 50 plus.

And are keen on learning how to keep their skin as youthful as possible, for many years to come.

Changes that occur with ageing

  • wrinkles
  • crows feet
  • enlarged pores
  • hyperpigmentation
  • dryness and dehydration
  • sensitivity and irritation
  • droopy, sagging skin

How skin ages at 50

Our skin starts to change as we reach our 50’s the once significantly, youthful, resilient skin we enjoyed in our younger years becomes thinner and less taut. This is due to the breakdown of collagen and elastin fibres in the dermis, causing our internal scaffolding to become shaky, leading to lines, forehead wrinkles, crows feet, and jowls.

In your early 50s, you most likely will experience menopause, when estrogen halts and testosterone takes over. Collagen also dips in the first five years of menopause; your skin only produces 30% of what it used to. These hormone fluctuations weaken the skin’s moisture barrier, making it more susceptible to dryness and irritation.

As if that wasn’t enough, the sun damage you got in your early years is taking revenge in the form of age spots, hyper-pigmentation, sensitivity, inflammation, broken capillaries, and crepe skin, making skin uneven and dull.

During the first few years of menopause, the skin will lose a significant amount of collagen and moisture. Ingredients in the skin start to deplete with age. We can lose up to 50% of natural hyaluronic acid, which keeps skin hydrated and plump.

Your skin will continue to thin, dry, and sag” as your 50s progress, which is why it is important to introduce a routine of skincare that will help to replenish ingredients that start to diminish with age such as DNA age delay complex or a replenishing moisturiser like Fortify barrier repair.

For those who want to delve deeper and understand the science of the skin and why these changes occur, we have dedicated a whole article to it, which you can read all about here.

Step up your skincare routine

So as we can see, skin can drastically change and continue this change through the decades, which means your skincare routine should too.

Here’s a rundown of my top skincare tips, that are designed to restore that youthful glow:

  • keep inflammation to a minimum, which can lead to premature ageing
  • select natural products that don’t contain chemical nasties
  • ensure you use a good UVA and UVB sun protector on your face, neck and decollete
  • keep dry skin hydrated, well-formulated products with humectants will help to improve hydration, read about this in the clear skin difference
  • use cosmeceuticals with advanced active ingredients, such as Vitamin C, and A, and Urea, to replenish ingredients that deplete with age
  • avoid what we call lipid dry skin, which is caused by the reduction of sebaceous oil, which means your skin loses its ability to hold the oil that keeps your skin soft and supple. Ceramide barrier repair balm is incredibly nourishing, helping to replenish a lipid, dry skin
  • if you’re starting to see the first signs of crow’s eyes, upgrade your skin routine with a well-formulated eye cream


Whilst it’s might seem like a long list of dermatological grievances, don’t be disheartened you don’t need to get involved in a 10 step Korean-style routine for your face. Instead, this is where an age-customised daily skincare routine can make a real difference, and it’s not that technical.

It is important to adapt your routine when it comes to 50s skincare, but fortunately, there is nothing to complex; Keep your skin well hydrated with water-based formulas, and nourished with oil-based formulas such as balms and moisturisers.

Use active cosmeceuticals to target areas of concern and become a label detective – replenishing your skin with ingredients that deplete with age, such as hyaluronic acid, urea, ceramides, and cholesterol all found within our range.


3 thoughts on “Skincare tips for fifty and beyond

    • Verified Author Samantha Miller replied:

      Hi Sandra
      My skincare range is due to be released in the net few months, I will also be shipping to the U.S.
      So glad you liked the information and thankyou for letting me know it keeps me inspired to keep on my educational quest for my customers.
      Kind regards


  1. Jakon says:

    Great tips some time we ignore ourselves as we get older, but we have to pay attention to our skin. Thanks for this useful information.

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