The ultimate innovation in urban skincare, to lift and illuminate the skin
Skin is under constant attack from environmental aggressors, UV, and pollution. Free radicals break down cell membranes, leaving the skin discoloured, dehydrated, and dry – all of which lead to premature ageing.
Hyperpigmentation is difficult to treat, as it requires the use of skin-lightening agents which selectively target melanin. With the recent safety concern regarding the use of hydroquinone, the need for alternative, natural, safe, and efficacious skin-lightening ingredients is becoming all the more necessary.
The aim with this formula is threefold: Firstly, to create a lightening treatment that is significantly less toxic than hydroquinone. Secondly, to deliver a protective veil of natural antioxidants to the skin that protects against inflammation and reverses some of the ravages of oxidative stress. Thirdly, to provide an anti-ageing remedy that lifts and illuminates; reducing the appearance of hyperpigmentation and expression lines for a bright, uniform complexion.
The result is an incredible elixir that works with the skin’s own natural process of repair and renewal. Co-Enzyme Q10 boosts the skin’s oxygen intake whilst revolutionary Vinanza Grape Extract supplies the skin with scavengers that hunt down pollution residue. Active botanical extracts – including Liquorice and Bearberry – balance and brighten uneven skin tone and pigmentation. Clinical trials carried out on women with Melasma showed that a 3% concentration of Bearberry extract alone produced positive results in 71.4% of patients within a three-month period.
Skin health is further boosted with intensive, hydrating humectants which optimise water circulation through the skin’s layers. Trans-epidermal water loss is reduced and the skin’s natural moisturising factor (NMF) is boosted, keeping delicate skin plump and protected.
Note: It’s important to be realistic about how quickly you see results. Whilst the initial tone-enhancing benefits may be noticeable from the first week of daily use, pigmentation can often be deep-rooted so benefits at large are continuing and cumulative – it may take up to 3 months to see improvement.