The ultimate innovation in urban skincare, to lift and illuminate the skin
Skin is under constant attack from environmental aggressors. Free radicals break down cell membranes, leaving the skin discolored, dehydrated, and dry – leading to premature ageing. Hyperpigmentation can be difficult to treat, as it requires the use of skin-lightening agents that selectively target melanin. With the recent safety concern regarding hydroquinone, the need for alternative, natural, safe, and efficient skin-lightening ingredients is becoming all the more necessary.
The aim with this formula is threefold: to create a lightening treatment that is significantly less toxic than hydroquinone, to deliver natural antioxidants to the skin, and to provide an anti-ageing remedy that lifts and illuminates. This incredible elixir is the ultimate innovation in urban skincare as it works with the skin’s own process of repair and renewal. Active botanical extracts balance and brighten uneven skin tone and pigmentation whilst hydrating humectants boost the natural moisturising factor (NMF), keeping delicate skin plump and protected.
Note: It’s important to be realistic about how quickly you see results. Whilst the initial tone-enhancing benefits may be noticeable from the first week of daily use, pigmentation can often be deep-rooted, so benefits at large are continuing and cumulative; it may take up to 3 months to see improvement.
Hyperpigmentation has an inhibitory effect and in order to get the most out of it, you must be wearing sunscreen everyday and exfoliate often to ensure complete melanin inhibiting process.