C+ is the ultimate innovation in urban skincare.
The most sought-after treatments in our clinic are those that address ageing. Therefore, we devote constant attention to understanding how to confront the myriad of aggressors that lead to visible lines, wrinkles, hyperpigmentation and skin dullness.
Vitamin C is a powerful antioxidant and anti-ageing treatment. Your skin naturally contains antioxidants that defend against free radicals from the environment; these free radicals are unstable molecules that can break down your skins cells, causing a cycle of destruction that can lead to premature ageing. When environmental free radicals outweigh your skin’s antioxidants, your skin can no longer protect itself. Vitamin C integrates into the structure of your skin harmoniously, quenching these damaging free radicals that prevent Collagen and Elastin synthesis, warding off lines and wrinkles, leaving your complexion plump, radiant and youthful-looking.
Vitamin C is also an important treatment for pigmentation; it blocks tyrosinase, the enzyme that converts tyrosine to melanin, lowering the levels of tyrosinase within your skin, inhibiting excess melanin production before it begins. By breaking down, existing stores of tyrosinase within your skin can help diminish the appearance of pigmentation. Ethylated ascorbic acid – the vitamin C we use in our formulas – helps to ‘switch off the control centre of the tyrosinase molecule so that it cannot spark the production of melanin.
Ethyl Ascorbic Acid is an incredibly stable form of Vitamin C that is more readily taken up by your skin cells than any other form – with 85% conversion to pure Ascorbic Acid in the dermis, your deeper layer of skin. NZ Vinanza grape, Vitamin E, and Ferulic Acid are powerful antioxidants that work synergistically as ‘network antioxidants’ to stabilise the Ethyl Ascorbic Acid further, creating a highly potent, long-lasting formula.
We have sought out ingredients with the most advanced regenerative properties within this formula that enhance Vitamin C’s delivery and stability, creating a potent skin treatment that keeps your skin tight, clear, and youthful.
Tip: If you use DNA or A+ Complex, alternate these at night and use C+ in the morning; otherwise, they can cancel out the ingredients’ effectiveness.
What Should You Look For In a Vitamin C Serum?
- to prevent the serum from irritating your skin, it must have a pH that is less than 3.5
- look for a stable form of Vitamin C like Ethyl Ascorbic Acid – unlike L-ascorbic acid, it won’t oxidise in light, heat, or oxygen
- ensure your formula has additional antioxidants to help to stabilise the formula; a bonus is that the antioxidants will help to protect your skin against oxidative stress
- any Vitamin C serums should be 10% plus for maximal absorption, where it is readily taken up by the skin cells, more than any other direct-acting forms of topical Vitamin C. Ethyl Ascorbic Acid has 85 % conversion to Ascorbic Acid in the deeper layers of the skin – the dermis