Is it beautiful skin you’re after?
Then you need to address the health of your skin at every level.
As an aesthetician and producer of skincare, I believe it is my job to understand the science of skin; to give the best advice and treatment, it is important that I have a thorough knowledge of how the skin functions at a cellular level – that is, if I am to treat my client’s skin effectively.
This is why I feel so strongly about the importance of the skin analysis process.
Skin Analysis is Key
When it comes to innovative technology and treatments, there is no doubt that we have an advanced beauty culture.
Yet worryingly, due to a lack of education and regulation around the beauty industry, I often come across companies that offer:
- Poorly trained staff
- Out-dated terminology
- Little to no consultations
- Poor skin analysis and diagnostic language
- Poor procedures and practices
And even outdated knowledge and skin analysis assessments, which is sometimes no better than a department store referral. So, it is no wonder that customers are not getting the right information – or, for that matter, the best results for their skin.
Formulating for Different Skin Types
I’m always wary when I see a skin care range that says “suitable for all skin types”.
Our skin is a dynamic organ that is always changing, so how can you have a ‘one-size-fits-all’ product?
This is why the Naked Chemist range is all about customisation; each skin shot has been carefully created so that you can address your skin’s ever-changing needs.
Correct me if I’m wrong, but aren’t we all metabolically different? And if that is the case, why are there so many products lining the supermarket shelves, promising to be the next miracle cure in a jar?
How can a product that works on a dry skin, be equally effective on a sensitive, dehydrated skin?
- A dry skin requires heavy emollients; lots of lovely oils making skin soft and supple.
- A sensitive skin, on the other hand, requires a completely different approach in order to reduce inflammation and restore the acid mantle.
You could also question whether a strong astringent product should be used on an oily skin, especially one that is targeting breakouts and has chronic inflammation. I think not – that is, unless you want to severely impair the skin’s protective barrier and end up with inflamed skin.
The Naked Truth
As a skin care specialist, I spent years training to become a professional in my field.
But I firmly believe that even skin care manufacturers need to become experts in skin; or at the very least, consult with someone who has extensive knowledge in the anatomy of human skin.
As manufacturers, we need to really step up to the mark and truly start behaving like experts in our field. We have a responsibility to really understand INGREDIENTS and SKIN SCIENCE.
After all, we are creating professional products for our customers, so that they can make informed choices about the health of their skin.
It’s a shocking indictment of the industry that as of 2015, there is still such poor regulation around the skin care industry.
There are still unscrupulous manufacturers out there, selling products loaded with chemicals and toxins.
All too often in my own clinic, I see the long-term damage that some of these products can do.
These manufacturers don’t care about the consequences or the long-term health of their customer’s skin, nor the health of the planet for that matter! They’re just concerned about making a quick buck.
I want to make clear, this isn’t about scare mongering, and there are many great ethical companies out there.
But because it is mass market you’re dealing with, you need to become your own label detective.
Educate yourself and challenge manufacturers until you find a company you’re completely happy with.