I love the branding behind the Yeo Valley campaign.
Branding is such an incredibly powerful, marketing tool,
So I thought I might like to inject a bit of that flavour into our business,
After recently chatting to the guys at Big Fish at a recent conference.
The guys behind this very marketing campaign, they were more than willing to give me some advice, appreciating my obvious passion,
Because I am all about transparency, I thought I would share the love with our loyal readers;
Big Fish Marketing Strategy
Essentially Big Fish works on broad scale branding projects.
They build brands and produce all the collateral required, to creatively express a proposition and positioning,
Whether that is packaging, websites, internet marketing strategies, sales & marketing and so on.
They don’t just look at one dimension of a business, they like to look at everything.
Creating complete consistency across all communication lines, including the on line marketing strategies,
All of which involves a clearly defined process, which takes a great deal of time and resource.
Join us here tomorrow, for more great advice on branding, by the guys from Big Fish.