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Personal Care Products, unravelling claims

There is a lot of greenwashing in the skincare industry.

For this article, we are looking at whether or not you should believe the hype?

So join us, as we unravel the truth behind the terminology.

Personal care product claims

Detox or detoxifying

The question is, can you really “detoxify” your skin? Or are clever marketeers jut selling rehab in a bottle?

The terminology we prefer to adopt here is ‘pollution proof’ your skincare routine – this you can do by adding potent antioxidants to a formula – helping to prevent free radical damage and premature ageing; a subject we discuss in the article glowing skin.

Dermatologically tested

This terminology can be really misleading; what exactly does “dermatologically tested” really mean?

  • there is rarely an indication of personal care products, on the type of testing carried out
  • companies never state where the dermatologist is from, and who knows, the dermatologist may even have a vested interest in the company
  • we checked out several companies websites that make this claim and found it hard to find any evidence that substantiated their claims

So how legitimate they really are is open for debate.

Toning and tightening

This phrase means that the products have been formulated with ingredients, which have both a drying and astringent effect, as these ingredients dry, they create a temporary, tightening sensation on your skin.

When companies claim their personal care products permanently reduce pores’ size, they use clever terminology, essentially misleading consumers’ pores can never be permanently reduced in size. All the product is doing is temporarily dilating the pores, by applying an astringent ingredient on the skin.

This is one false claim that does frustrate us here at NC because it is so misleading. In a bid to right this wrong we have created an entire article on the subject, which you can read all about here.


This is a test carried out on all skincare products to ensure they don’t irritate the skin, in the cosmetic world, this is known as a REPEAT INSULT PATCH TEST.

A hypoallergenic test involves a product being repeatedly applied to the skin. This is done over a continued period of around four to six weeks – a process that ensures the skincare product does not cause a reaction on the skin.


This is a term used on a product designed for oily/ combination skin types; the test is carried out on many people to ensure ingredients in a product won’t cause breakouts or acne.

Interestingly as misleading as this may sound, non-comedogenic does not mean it won’t cause irritation or rashes.


We don’t really like this time because it plays on the fear of those who suffer from oily skin.

What often happens with an oil-free formula, is that the manufacturer has replaced the oil with silicone ingredients, such as Dimethicone and Cyclomethicone.

These synthetic ingredients are just there to improve the emollient feeling on the skin; they are devoid of any nutrients and have no beneficial role in their health.

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