Transforming skin is what I do; it’s my passion
It’s my calling; there is no other option
Ever wondered what it takes to make it to the top in the skincare industry?
Currently, Samantha’s waiting list for treatments that address skin health is closed.
For those readers who would like to get to know more about her, here is an interview with the brilliant team behind the Tonic Room.
Where she discusses her philosophy and the reason behind the brand, which we hope will inspire you on your journey to skin health.
What is the central message behind your skincare range?
The Naked Chemist philosophy is one of integrity and skin health; it’s as simple as that. I want to help people truly make a difference in their skin.
Transparency in beauty will always be at the core of my brand, especially in an industry that can be so full of hype, which often frustrates me. Follow the link to learn more about Samantha.
Why are you so passionate about skin health?
I am on a mission to help as many people as possible to return to skin health. I believe having beautiful glowing skin is way more than just skin deep; it is about restoring someone’s confidence and skin health.
I really love what I do and see incredible results on peoples skin, from impaired barriers to extreme sensitivity, and people keep coming back, which is, of course, the real result.
My passion stems from a return to skin health and making a long-term visible difference in people’s skin; for me, there is nothing more rewarding, and starting a skincare range was just a natural progression.
You had your own skin challenges; tell us about that
Growing up, I had my own skin conditions; I suffered from both eczema nd psoriasis, which would flare up when I was under stress. I began researching topical and internal ingredients. After seeing firsthand how natural ingredients helped me heal chronic inflammation in my own skin, pursuing a skincare industry career was a natural progression.
I know what it is like to be uncomfortable in your skin, and working in the beauty industry gave me the ability to reach as many people as possible who were concerned about their skin conditions.
How did you get into formulating skincare?
I had always enjoyed chemistry, and from a very young age, my parents would buy me chemistry sets as a child, and I would make crude rose waters and formulas at age of six, I can remember getting really frustrated because my crude formulas would go off after a few days.
Of course, I had no conception of preservatives, but even all those years ago, it’s where my journey really began, which is why I say it’s my calling, my reason for being.
What inspires you?
Nature, I had an idyllic childhood growing up in rural Shropshire, and it was there my passion for nature began. Today I live in New Zealand, close to the beautiful rainforest, so I can’t fail to be inspired.
Clearly having so much natural beauty on my doorstep, my skincare range had to come from a place of being deeply committed to nature and a light, carbon footprint. I also am truly grateful to my parents, especially my late father, who loved nature and animals.
Why is customisation so important for you?
Working in the industry, I am frustrated by commercial brands with this “one skincare product fits all approach”. We are all metabolically different, which is why my skincare line is focused on looking at skin individually, targeting their skin-specific skin types and concerns.
Why did you decide to set up your own business?
The way I treat is unique, and my waiting list just kept growing; starting the Naked Chemist skincare range is a way to reach more people; My skincare clients kept wanting to give what they were using to their friends, and in the end, because of their belief, the business grew.
That combined with the online presence, where I have reached so many people and help them with their skincare conditions.
Your Bio Lipid oil is a bestseller. What inspired you to create it?
It was my original product that was created out of necessity. Many of my clients who came to me had impaired skin due to using ingredients that were too active or aggressive treatments. Even some of the tried and tested outsourced products I had been using for many years weren’t giving me the results I needed. With the conditions I had dealt with and those presenting in my clients.
I felt we needed more healing to repair the damaged barrier, which was also anti-ageing and anti scar, especially with so many people coming through with side effects from aggressive treatments like micro-needling. I started looking at skin-identical ingredients that made up the hydro-lipid barrier. After much researching, I came up with the blend and Bio lipid was created; this was closely followed by Fortify barrier repair cream.
I really have to thank many of my ‘In clinic’ clients who encouraged me to sell Bio lipid complex because after treating them, they couldn’t stop talking about what a difference it made to their impaired skin, and well, the rest is history.
What do you enjoy most about your job?
Knowing that I have helped make a real difference in people’s skin, working together with many clients worldwide to achieve that difference.
Is there any aspect of your job that you find tough?
In running a business, it’s the urgency of getting things done. I spend a good portion of my day trying to respond to most of my clients where possible, helping them solve their skin conditions.
Then there is the research involved behind new formulas, to creating blends that really get results. We are constantly tweaking the formulas to benefit as many people as possible – it is essentially all about skin health.
What is your approach to your treatments?
The essence behind the treatments and products is to treat everyone individually with a customised approach. Using active products and treatments that individually target concerns specific to that client.
What is so great about the clinic is that I can take these really incredible results-driven treatments, bottle them to reach a larger audience, and turn them into at-home treatments.
What is your goal behind the Naked Chemist products?
I wanted to take the concept beyond the beauty clinic and combine this with everything I have learnt in the industry and treat thousands of different clients skins over the years.
To create a skincare range that can change people’s skin on a cellular level without causing inflammation, which I believe is at the route of premature ageing.
Do you have a mentor?
My article natural beauty pays homage to Horst Rechelbacher, who started Aveda; he was the pioneer behind Eco-friendly products and organic living.
I credit his book Aveda rituals for starting me on my journey into holistic health and natural skincare.
You love writing about skin; why is this so important?
Transparency in beauty is central to my message at NC; my blog is my chance to give back, reach a larger audience, and contribute.
Nothing gives me more satisfaction than someone reaching out about their skin concerns and then helping them find a solution to their skincare problem.
What is your vision for the future?
My vision today is still the same as when I first entered the industry; to create a range of products that people know they can trust and use with confidence. Ultimately helping as many people as possible to achieve optimum skin health.
How do you recommend we achieve more balance in our daily lives?
Breathe – just becoming aware of change within us and how we respond to situations! Take small steps often – make a do-able plan and constantly check in to ensure that you’re getting what you need out of life.
What words of wisdom would you give to aspiring businesswomen?
Find your dream, your belief, and follow it. Don’t give up, as there is always a way.
My naked truth
Transforming skin is truly my passion.
To watch peoples life transform and change because of their skin is what keeps me going; it’s the very essence of my brand and at the very core of what I do.
This site is dedicated to my late father, who loved all things in nature and taught me what it truly means to be nurtured by nature, and for that, I am forever grateful!
I will always miss you.