My branding has taken a massive turn over the past few months.
Why? because the brand has evolved with client demand in my clinic, and now it is growing organically online too, which is exciting.
The name The Naked Chemist, arose from me wanting to create a range of skincare that was about transparency in skincare.
A completely natural range, with a fusion of science, threaded through it, but mostly it has to be about getting results
Fortunately, as an esthetician and with a keen interest in nutrition, and from my own personal experience, I have a good idea of what ingredients work when it comes to our skin.
One area that does have particular interest for me, which is impossible to ignore when you are regularly treating people on a daily basis, is the important role that a healthy diet has on the skin, which after all is the body’s largest organ.
I am continually drawn towards the power of superfoods, and the relationship these precious nutrients have on our skin.
I have been creating my own range and trialing them first hand, on many of my clients in my clinic for years.
I want the brand to be about taking the skin clinic to you, a fully customisable range, that can be used to target specific conditions.
Below were my initial labels, funny to see how far I have come.
The next branding is far more reflective of the feel of the range, and ingredients within, watch this space!
Superfood for the Skin
Milky Almond and Honey
Go nuts with our decadently rich organic
almond oil combined with a scoop of exquisite
wild honey, nourishing ingredients that knows just how to soften smooth
and cleanse delicate dry skin.