Hair Care

Dry Shampoo: Rinse Lather Repeat

Dry shampoo, it’s an interesting concept.

With all the controversy surrounding chemicals, you’d think dry shampoos would be more popular.

After all, wouldn’t a dry shampoo make life much easier?

Just imagine never having to take the time to wash and dry your hair again.

These starch-based shampoos certainly claim to be the answer.

But is shaking in some dry powder every few days enough for us, or is there something more at play here?

In this article, we look into our relationship with lather.

And why do dry shampoos have such fierce competition on their hands?

If they plan to overtake wet shampoo brands?


Understanding Dry Shampoo?

Dry shampoos are a type of hair product that reduces oil in the hair without being washed out. It’s typically applied to the crown of the head and other areas where oil and shine may be visible.

Why is lather so Important?

So, exactly how important is our relationship with lather? Well, it seems for many, a shampoo without foam would hardly seem worth using at all.

There are numerous hair shampoo products available in this category; for oily hair, a dry scalp or dry hair, wash-and-go formulas, and anti-dandruff.

All of these create a lather, but do we indulge in a lather as much for its psychological benefits as for the very act of cleansing itself? Let’s take a look and find out.

The Research Behind Lather

Proctor and Gamble, the company behind many leading hair shampoo brands, feel lather is really important; a survey they carried out suggests that Americans lather up an average of 4.59 times a week.

Over the years, they have carried out lots of research into the importance of lather. They found that lather is a signal to the brain that says imagine and dream; on the back of this research, they actually market their lather to match different consumer groups.

For instance, a Pantene customer might not appreciate the same lather, look, and feel as someone who may like using herbal essences; similarly, someone who partakes in a lot of sporting activities may want a quick wash and go, they don’t necessarily require the same amount of lather as someone who prefers a more luxurious brand.

Clever advertising claims lead us to believe that in order to achieve that glossy mane of hair, it is important to cleanse and cleanse again. With the promise of ever cleaner, stronger, shinier, bouncier, and dandruff-free hair, we innocently continue to lather on these products.

This article is a fascinating insight into the marketing behind the advertising, rinse, and repeat.

We leave our trust in regulating bodies, naively assuming that the majority of shampoo and conditioner products available to us are safe to use; rarely do we ever think about what goes into creating that lather and whether it really is good for our health.

The following link looks at what the best natural shampoo ingredients are.

To conclude. The naked truth

So the big question is, is dry shampoo enough?

Given our love of suds, the real question remains; can we really get used to washing our hair with non-lathering, dry shampoo, even if it is touted as the best natural or dry shampoo on the market?

We firmly believe in educating our clients and readers about how detrimental these ingredients are to our health. They can be absorbed through the skin’s membrane and into the body and brain, frighteningly, three times faster than water.

We feel we are responsible for raising awareness of the risks associated with these chemicals; hopefully, this will make way for tighter laws in the future. We have a shampoo that is good for our health and our environment.


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