Dry shampoo, it’s an interesting concept.
With all the controversy that surrounds the use of chemicals in hair products, you would think that dry shampoos would be more popular – after all, wouldn’t a dry shampoo make life much easier?
Just imagine never having to take the time to wash and dry your hair again – these alcohol or starch-based shampoos claim to be the answer and nix the oils in our hair while adding volume.
We know they’re safe for all types of hair, but is shaking in some dry powder every few days enough for us, or is there something more at play here? We look into our relationship with lather and why dry shampoos have fierce competition on their hands if they are ever going to overtake wet shampoo brands.
What is a dry shampoo?
Dry shampoos are a type of hair product that reduces oil in the hair, without the need to be washed out. It’s typically applied to the crown of the head and other areas where oil and shine may be visible.
Why do we feel the need to have lather in our life?
So, exactly how important is our relationship with lather? Well, it seems for many, a shampoo without foam would hardly seem worth using at all.
There are numerous hair shampoo products available in this category; for oily hair, a dry scalp or dry hair, wash-and-go formulas, and anti-dandruff.
All of these create a lather, but do we indulge in a lather as much for its psychological benefits, as for the very act of cleansing itself? Let’s take a look and find out.
Lather, the research
Proctor and Gamble, the company behind many leading hair shampoo brands, feel lather is really important. A survey they carried out suggests that Americans lather up an average of 4.59 times a week
Over the years, they have carried out lots of research into the importance of lather, and what they found, is that lather is a signal to the brain that says imagine and dream. On the back of this research, they actually market their lather to match different consumer groups.
For instance, a Pantene customer might not appreciate the same lather, look, and feel like someone who may like using herbal essences; similarly, someone who partakes in a lot of sporting activities may want a quick wash and go, they don’t necessarily require the same amount of lather as someone who prefers a more luxurious brand.
Clever advertising claims lead us to believe that in order to achieve that glossy mane of hair, it is important to cleanse and cleanse again. With the promise of ever cleaner, stronger, shinier, bouncier, and dandruff-free hair, we innocently continue to lather on these products. This article is a fascinating insight into the marketing behind the advertising, rinse, and repeat.
We leave our trust in regulating bodies, naively assuming that the majority of shampoo and conditioner products available to us are safe to use; rarely do we ever think about what goes into creating that lather, and whether it really is good for our health. The following link looks at what the best natural shampoo ingredients are.
So, is dry shampoo enough?
Given our love of suds, the real question remains; can we really get used to washing our hair with non-lathering, dry shampoo, even if it is touted the best natural or dry shampoo on the market?
I firmly believe in educating my clients and readers about how detrimental these ingredients are to our health, because they can be absorbed through the skin’s membrane and into the body and brain, frighteningly, three times faster than water.
I feel we have a responsibility, to raise awareness of the risks associated with these chemicals.
Hopefully, this will make way for tighter laws in the future, so that we have a shampoo that is not only good for our health but also our environment.