Dry shampoo, it’s an interesting concept.
With all the controversy that surrounds the use of chemicals in hair products.
You would think that dry shampoos would be more popular.
After all, wouldn’t a dry shampoo make life much easier.
This started me thinking, about how important our relationship with foam is.
It seems for many, a shampoo without foam would hardly seem worth using at all!
So why do we need lather?
Proctor and Gamble the company behind many leading hair shampoo brands, feel lather is really important.
Over the years, they have carried out lots of research into the importance of lather, what they found is that lather is a signal to the brain, that says imagine and dream.
On the back of this research, they actually market their lather to match different consumer groups.
For instance a Pantene customer might not appreciate the same lather, look and feel as someone who may like using herbal essences.
Similarly, someone who partakes in a lot of sporting activities, may want a quick wash and go, they don’t necessarily require the same amount of lather, as someone who prefers a more luxurious brand.
IS DRY SHAMPOO ENOUGH
The very act of cleansing and shampooing our hair, is a ritual used all over the world.
We indulge in lather as much for its psychological benefits, as for the very act of cleansing itself.
There are numerous hair shampoo products available:
- Oily hair
- Dry scalp
- Dry hair
- Wash and Go
All of which creates lather.
The reason for this lather, is because clever advertising claims lead us to believe, that in order to achieve that glossy mane of hair, it is important to cleanse and cleanse again.
With the promise of ever cleaner, stronger, shinier and bouncier and dandruff free hair, we innocently continue to lather on these products.
We leave our trust in regulating bodies, naively assuming, that the majority of shampoo and conditioner products available to us, are safe to use.
Rarely do we ever think about what goes into creating that lather, and whether it really is good for our health.
Follow the link to find out what are the best natural shampoo ingredients.
The Naked Truth
Given our love of suds, the real question now remains, can our customers really get used to washing their hair with non lathering, dry shampoo.
Even if it is touted the best natural or dry shampoo on the market.
One that doesn’t contain toxic sulfates, also found in anti-freeze, engine de-greasers and brake fluid.
I firmly believe in educating my clients and readers, about how detrimental these ingredients are to our health.
Because they can be absorbed through the skin’s membrane and into the body and brain, frighteningly, three times faster than water.
I feel we have a responsibility, to raise the awareness of the risks associated with these chemicals.
Hopefully this will make way for tighter laws in the future.
So that we have shampoo that is not only good for our health, but also our environment. x