Many people who start a business make one big mistake.
They think by simply creating some local marketing initiatives and a nice product, it’s enough to bring traffic to their site.
Unfortunately, this is no longer the case in such a competitive environment.
In this world of information, local business marketing is not enough to reach a wide audience.
You need to develop some online business tools to maximize the potential of this free form of advertising.
Yet for many, the very thought of putting their business online is overwhelming. They are often put off by the costs involved when hiring a website designer.
Fortunately, with these simple internet business marketing tips, you will find that you can create and launch your own simple and effective website for your business in no time at all.
I recommend starting by creating a simple blog and writing interesting and informative articles based on your business.
Include topical keywords within the title and the body of the text that are relevant to your subject.
Five to eight hundred well-seeded words of quality content, with your chosen keywords in, should begin to help your pages get noticed.
It is important to make sure that your keywords all look as natural as possible within your article; this helps people searching for specific keywords and closely related words find your site easier.
To get off first base, it is important to register your site with a hosting provider.
Once you have chosen a domain name, you can then submit it to your choice’s hosting provider. An example is HostGator or SiteGround.
Each hosting provider will have its own specific guidelines for submission.
I recommend HostGator; they are accommodating, and they offer an online 24-hour help desk, which I found invaluable when I was starting.
However, any good business marketing guide will tell you that by simply creating a WordPress site and getting it hosted through a service provider, it will not be enough to get your business off the ground.
With so much competition you can’t just put up a web site and expect it to be found amongst all the millions of other sites available.
This is where link building and SEO online business marketing strategies come in useful.
Search Engine Optimisation
How internet search engines like Google work, is that they send out an automated spider that retrieves data from your pages, and then places them all in a central database.
It is actually possible to influence how they catalogue your site by adding HTML, title tags, meta description tags, and meta keyword tags.
For those who are not technically-minded, you can hire an SEO specialist.
These are online experts who will help you get your pages ranked higher and help you take advantage of any free advertising online; ensuring your business gets more exposure so that potential customers will find you more easily.
These are important because they determine the level of traffic that comes to your website.
It is also important to realize that you will need to write many articles for other people’s sites to get your business marketing message out to a large and diverse audience.
This content creation and search engine optimisation style really appeal to the big three online providers, that we know as Google, Yahoo, and MSN.
Google is especially concerned with links that go in and out of a site.
The most important type of link is one-way links, which is when you post articles on other people’s websites and include a link that points back to your site.
If your website stands out from the rest and is informative and topically relevant, you will have more chance to engage a much larger audience. This will encourage potential customers to refer and link to your website, whilst building up a loyal fan base.
Obviously, I appreciate how busy it can be running a business, especially in beauty and skincare; simply because it is such a hands-on industry.
So, having to think about creating a website to market and advertise a small business online is often the last thing you have on your mind.
However, in my opinion, this is one vital ingredient you cannot afford to overlook if you want your business to become a real success.
Once you get some natural, organic traffic, then you can look to upgrade your website and add the beauty and spa services you provide – but until you have a nice, steady stream of local traffic, there really is no point.
Fortunately, there are numerous resources available about creating websites for beginners. Still, it does take time to sort through the exhausting amount of information, and because of this, most people fail before they have even begun.
This is unfortunate because I have found first-hand that marketing your business online with a little persistence can help it become very successful; helping you reach a much wider and more diverse audience.