It has to be said, that packaging is a critical part of the overall presentation of the skincare product.
The product has to stand out and look visually appealing,
Especially as potential customers, try to make sense of all the skin care brands lining the department store shelves.
Within the skin care industry, it is known as the silent salesman.
The first moment of truth, when the customer makes the decision as to whether they want to make a commitment to purchase the skin care product for the first time.
Research has shown, that statistically 50% of customers are drawn to a specific cosmetic product, purely due to it’s packaging,
This just goes to show, how emotive packaging really can be.
If you think about it, shopping for beauty purchases is a very sensory experience, what often happens, is that before we even get to the contents, were drawn to the packaging first.
I agree, differentiation is definitely important when it comes to packaging, whether that is achieved through the use of brightly coloured designs, bold graphics, or even a simple clinical look.
This is especially true, for skin care companies who are jockeying for a share of an already, over crowded market.
I always like to be a little bit different here at The Naked Chemist! So we have to admit, packaging does come second for us.
My main focus is all about harnessing the fresh, potent ingredients within a formula.
Then working out how we can deliver this to my clients and customers, so that their skin can truly benefit from the fresh, active ingredients.
As a company I wouldn’t be doing my clients and customers justice, if I were to focus more on high end packaging, and less on harnessing the active ingredients.
For me what will always comes first and will continue to do so, is creating exceptional formulas, that deliver optimum results for my clients and customers skin, time and time again.