Coca Cola: a 60-minute Body Breakdown

Coca Cola: 60-minute Body Breakddown

Fancy a little pick-me-up?

Then why not bottle up the good stuff?

This is one of the key health messages behind Coca Cola’s branding.

This makes it one of the most influential brands in existence today.

Coca Cola Branding

The Coca Cola Company is one of the most aggressive marketers in the world; in fact, their stated goal is as follows:

To make Coca Cola the preferred drink for any occasion, whether it’s a simple family supper or socialising with friends.

On their website, under sustainability, their vision is clearly outlined:

To live positively is our commitment, to make a positive difference in the world by redesigning the way we work and live.

Coca Cola Slogans

Since the company began in 1886, slogans and jingles have set the pace for the advertising.

The central message behind the brand is one of refreshment, happiness, and friendship; an invitation to enjoy one of life’s simple pleasures.

A good example is the 2009 campaign, “Open Happiness,” whilst enjoying an ice-cold Coca Cola.

  • Pure as sunlight
  • Open happiness
  • Smile; coke adds life
  • Good till the last drop
  • Pause for refreshment
  • Coca Cola revives and sustains
  • Coca Cola pure drink of natural flavours

It seems that the nostalgia and imagery behind the brand far outweighs the adverse health effects of the drink itself.

In the past three decades, consumption of coke has tripled; In the 1970’s the average teenager consumed twice as much milk as coke.

Today, these statistics have been completely reversed, with teenagers consuming more than three times as much coke and soda than milk.

Even as anti-obesity measures target soft drinks, they remain one of the leading culprits behind childhood obesity.

Their key message is clever:

Experts have long believed in the connection between happiness and wellness, and Coca-Cola is proud to have played a part in happy occasions around the globe.

So, with such a wonderful connection between health and wellness, why aren’t there more nutritionists and health professionals promoting Coca Cola?

It probably has a lot to do with the fact that they see beyond the branding and understand the real consequences that drinking Coca Cola has on the body.

Coca Cola’s 60 Minute Body Breakdown

15 Minutes

Within the first fifteen minutes, the ten teaspoons of sugar found in one can of coke starts to dump into your system.

But that’s okay, you won’t be HIT by the SUGAR RUSH immediately, or even feel an urge to be sick, because they cleverly add phosphoric acid; an agent that cuts flavour, allowing you to keep the drink down.

The fructose corn syrup STIMULATES the HORMONES Insulin, Leptin, and Ghrelin – this also has an impact on your BLOOD SUGAR levels. Prolonged consumption of diets high in energy from fructose will lead to increased calorie intake and long term OBESITY.

30 minutes

Blood sugar levels begin to spike, creating an INSULIN BURST, and the LIVER begins to turn the sugar to fat.

A high sugar level significantly contributes to HEART DISEASE, especially in those who are insulin resistant or who have elevated blood pressure and blood sugar.

45 Minutes

After forty-five minutes, you are now well on your way to a CAFFEINE HIGH, as the absorption becomes complete:

  • Pupils start to dilate
  • Blood pressure rises
  • The liver dumps sugar into the bloodstream in an emergency response

The psychological effects of which increases nervousness, restlessness, rapid heartbeat, and irritability.

60 Minutes

After a full hour, the coke is starting to ROB THE BONES of calcium. The average bottle of coke contains around 21mg of caffeine and 102 mg of phosphoric acid. The phosphoric acid binds calcium, magnesium and zinc in your lower intestine providing a further boost in metabolism.

The high concentration of phosphoric acid upsets the calcium-phosphorous ratio in the body; this directly affects the balance of these two important minerals in the diet, which can lead to SERIOUS CALCIUM DEFICIENCY in the BONES.

At this time, the diuretic properties of caffeine come into play, making you feel the need for INCREASED URINATION…

This ensures you SECRETE all the GOOD CALCIUM that was headed to your bones, heightening the risk of OSTEOPOROSIS which will only show up years later.

It’s the caffeine content in coke that keeps people hooked! When they try to come of it they suffer WITHDRAWAL SYMPTOMS.

Did you know that only two to three cans of coke a day is sufficient enough to produce physical dependence, characterised by withdrawal symptoms such as TIREDNESS and HEADACHES?

Dance Of Destruction

Sadly, the side effects don’t end there, TOOTH DECAY arises due to high sugar levels; Carbonated drinks have low pH and phosphoric acid is particularly strong and favours the EROSION of DENTAL ENAMEL.

If you put meat in a bowl of coke for a few days, most of it will be disintegrated, so it is not difficult to imagine the ORGAN and TISSUE DAMAGE that happens over a period of time when high levels of coke are consumed on a regular basis.

The Naked Truth

In 1998, Douglas Ivester – Coca Cola’s CEO – defended the product by claiming it was quite healthy. He claimed the following:

Fluid replenishment is a key to health, and Coca Cola does a great service because it encourages people to take in more liquids.

It has to be said, that surely it comes down to a question of morals, when the CEO makes a desperate attempt to link Coca Cola to good health by emphasising water as its main ingredient.

Interestingly, he neglected to mention the health benefits of the all-important ingredients, such as phosphoric acid, fructose, caffeine, and caramel flavorings.

In my opinion, enough can’t be said for the importance of water; after all, our bodies are made up of approximately 70% water.

It is an essential nutrient for health that is involved in just about every bodily function, including digestion, absorption, circulation, and excretion.

So, the next time you plan on reaching for a bottle of Coca Cola, why not reach for a glass of sparkling mineral water instead?

After all, you know you can’t beat the real thing. Water really does add life.

It would be great to know what Coca Cola means to you..
Does it conjure up fond memories of friendship and family?
Or maybe you have had a health-related incident that has been brought on by consuming too much coke and would love to share it with us?

12 thoughts on “Coca Cola: a 60-minute Body Breakdown

  1. Anonymous says:

    Quite how coca cola get away with this I do not know and how people fall for their marketing claims, can’t believe it is still being sold here!

    • Helen Mallett says:

      Create a healthy alternative, promote it heavily, publish scientifically backed facts about coca-based fizzy drinks in mass media and TV, file and win a court case against Coca-cola monster conglomerate.
      Can’t do it? Too bad for the nation. But you still have a personal choice: to drink or not to drink! Make a difference one person at a time 🙂

    • Helen Mallett says:

      Originally Coca-Cola was a narcotic drink, to suppress tiredness and hunger for low-income long-working-hours laborers. No cocaine in it any more. No point drinking. Caffeine in tablets can wonderfully substitute for this nowadays.
      The CO2 gas gives this light acidic, bubbly “pinching”, that we find pleasant… But it is depleting your body cells of OXYGEN! Is it worth it? You feel more tired after drinking carbonated water and reach for another dose of “pick-me-upper”!
      This “diet” stuff is even worse. Long story short: it tricks your brain into releasing insulin to break down the sugar (that does not exist) and creates that “void” effect, making you feel hungry. Since it is usually between the meals – you reach for a snack, packed with salt/ sugar/ fats/ flavor additives. That makes you thirsty and you reach for the “diet” beverage… The vicious cycle goes on. You never feel REAL hunger, your stomach acid production goes out of wack, the whole digestion system is disbalanced. No digestion – no health.

  2. Jane trehern says:

    Samantha I was raised thinking drinking coke was the norm and became totally dependant on it. After many years I have now been able to put this behind me..but the health side effects have been horrendous. Thankyou for bringing this topic to light so others will understand the dangers of this supposedly safe soft drink.

  3. Karen says:

    I am suffering at the age of 54 the long term effects of drinking my beloved Coca- Cola. I lost all my teeth. I have the bones of an “80 year old woman”, and Heart Disease. I never knew it was all from the 2-3 cokes i had every day for at least 50 years. I hope other humans can be warned about this in time. I had no idea until today, when I found your website looking up ways to hydrate my poor skin. OH, and I STILL drink coca cola every day. I just can’t do with out it, HOWEVER, only drink one and not all at once. I keep it in a “freezy” thing and sip on it throughout the day/evening. I am very sorry all this happened to me. Would I have stopped drinking it f someone had told me sooner? Probably not.

    • Verified Author Samantha Miller replied:

      Hi Karen
      I am really sorry to hear about your health and appreciate just how addictive this drink really is, they make it that way intentionally! Thank you so much for sharing your story, hopefully it will help others understand the shocking effects of this awful drink.

  4. Amália says:

    Hi Samantha! Thank you for this great blog, I’ve been enjoying it for a while and decided to post here today. As I just noticed this post of yours now.
    In the book ca$hvertising by Drew Eric Whitman, he identified 8 things people really want, and the top 2,
    1)survival, enjoyment of life, life extension and (2) enjoyment of food and beverages, match every single one of coco cola’s slogans throughout the years.
    It is also how they managed to hook people, as humans buy because of emotion, then justify it with logic…also according to that gem of a book.
    To me I never liked coca cola, it was for the ‘cool kids’ and I was never one of them. I was the weirdo who enjoyed sucking on a lemon instead, and all my childhood pictures of bad choices, were of me drinking not Coca Cola…but Pepsi Cola….also with a lemon inside it…

    • Verified Author Samantha Miller replied:

      Hi Amalia.
      Thanks so much for getting in touch, really loved reading your message, so much so I think I will share it on my face book page if you don;t mind? That is a really interesting fact raised by Drew Whitman, how very clever of Coco Cola to tap into the hearts and minds of people, to be able to drill down, so they understand that people buy because of emotion and from this they then justify it with logic wow super clever! Very interesting from a marketing perspective. Phew really glad I wasn’t the only uncool kid at school, I was the nerdy one blowing myself up in the chemistry class at break time, whilst all my friends were hanging out and living the dream with their coca cola;-)

      • Amália says:

        Oh ahahaha…I knew there was another kid somewhere in the world like me back then….but I was in the computer lab, thinking code must be the greatest thing since sliced bread, and wondering what that mysterious thing called sunlight is, despite hearing that there was a lot of it around:D

        Share away sweetie, knowledge was created to be shared 🙂 btw did you see the last episode of mad men, our good friend coca cola even made it there lol!

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