Certification of Natural Beauty Products

Today we want cleaner, greener, natural beauty products, so we can take better care of our health and the planet.

Consumers want more transparency and to know what constitutes natural, they want beauty products that are genuinely more sustainable, that they can trust implicitly, The following certifications meet stringent criteria for ingredients that are cruelty-free, vegan, non-GMO, and more.

Certification of natural beauty products

The following organisations are those that are making some headway in laying down stricter guidelines, for the “Naturals” market:


This is a Brussels-based international non-profit association that was founded in 2007, it is committed to promoting and protecting Natural and Organic Cosmetics worldwide, they have high standards of quality and integrity. Their labels indicate that ingredients come from renewable resources, that the products are produced and packaged in such a way that it reduces carbon footprint and does minimal harm to the planet.


This certification is very similar to NATRUE. Products that fall under this certification must ensure that at least 95 percent of their ingredients come from natural origin. They are not allowed to contain GMOs, parabens, PEG, synthetic dyes, fragrance, silicones, nanoparticles, or animal products other than honey.


This company ensures that personal care products are in line with their Skin Deep database classifications. To receive this verification a product must be free from the ingredients they consider unacceptable on their database and must list all the ingredients on the label.


This was formed by a coalition of eight international groups that include: Animal Alliance of Canada, The Humane Society, and Beauty Without Cruelty. When you purchase a natural beauty product with the leaping bunny logo, you know that both the ingredients and the finished product have not been tested on animals including birds, fish, and reptiles.


This certification indicates that ingredients used are 95–100 percent organic, they must be organically farmed without pesticides.


in 2002 the Soil Association launched the standard for organic natural beauty cosmetics, their certification is rigorous. They review the entire manufacturing process from sourcing of ingredients to formulation procedures, packaging, and the premises where the products are manufactured.

The naked truth

In 2012 when I first wrote this article, their was a lot of uncertainty around what constitutes an organic or natural, personal beauty product.

The Federal Trade Commission (FTC), stated:

“It is unclear how consumers understand organic claims that describe nonagricultural products, and how marketers of those natural beauty products substantiate the claims”.

The Commission lacks a basis, to provide guidance on the use of organic claims for products. In addition, it has avoided defining the term natural, which is a claim increasingly used to describe cosmetics and beauty products, so, like the term organic or clean beauty for that matter, it has no legal meaning.

Each organisation certified cosmetics and personal care products differently, their policies were all unrelated especially when it came to percentage requirements, and allowance of certain ingredients and processes.

Fortunately today, the COSMOS-standard now defines the criteria that each company has to meet, this ensures consumers that their beauty products are genuine natural or organic, and produced to the highest possible standard.

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