Organic, it’s such a deep-rooted marketing term, that many are seduced by it.
This comes as no surprise, as there has certainly been a shift towards safer products and greener living.
Today we are much more aware of potentially harmful chemicals.
However, not everything you read about organic skincare is true; there are many misconceptions about organic ingredients.
This article will address some of the myths to make sense of this confusing term.
Debunking the organic myths
Myth #1 Organic skincare isn’t effective
This is one of the most common myths about organic skincare. Many of our clients perceive it to be less effective than active, results-driven cosmeceuticals.
On the contrary, from our experience, many organic brands continue to push boundaries through scientifically validated formulation and research and are very committed to skin health.
Myth #2 DIY organic products are just as effective
DIY skincare has experienced a revival of late; this is partly due to the clean, green beauty movement of late. However, when making your own formulas, careful consideration is required, because many household ingredients can be a skin irritant, and contain microbes; there is usually little to no research on how these ingredients interact with your skin and the preservation of these products are not always effective.
Take hand sanitiser, especially with the new circulating viruses; they should be formulated to an exact science, rather than a DIY recipe that may offer little to no protection.
Myth #3 All organic skincare is created equal
“No, not all organic skincare is created equally, especially in an overcrowded market place, where international regulatory bodies are trying to keep up with ‘greenwashing’ – a term given to a company that promotes themselves as natural or organic when in reality, their products only include a minor percentage of natural or organic ingredients.
The Naked Chemist prides itself that consumers can trust the natural ingredients in their products are of the highest possible quality.
Myth #4 Preservatives are not required in an organic product
Preservatives are essential, they not only extend the shelf life of your products, but they also prevent the growth of micro-organisms such as bacteria and fungi in your skincare. Many people get confused with the term parabens and their bad press, which we discuss here.
Myth #5 Because a product says it is organic, is it certified?
Officially only certified organic products should be allowed to use the term “organic,” in their product description. Sadly, many skincare products are labelled organic that are not certified, which we discuss here.
This issue of what is organic and how to define it has been vexing the industry and consumers for many years, even today this continues to be a challenge because there are still few real standards governing these terms.
The Soil Association is a certification body that is doing a good job raising the bar for these UK standards.
The naked truth
So how can we define the term Natural and Organic?
- natural ingredients cannot contain any synthetic compounds. It must be derived, in whole or in part, from completely natural sources.
- organic ingredients must only contain plant-sourced ingredients that must be cultivated without any synthetic chemicals or pesticides.
As you can see, this is a confusing topic with little regulation.
So what do these terms really mean when it comes to your personal care products? It may surprise you to find that in most cases, it means absolutely nothing.
So the real question is, given this lack of regulations, is this term completely meaningless when purchasing personal care products?
For our Q and A on this subject, join us here, where we discuss this widely debated topic in more detail.