Organic, it’s such a deep-rooted marketing term, I find that many of my clients are literally seduced by it.
This comes as no surprise, as there has certainly been a shift towards safer products and greener living of late, as consumers become more aware of potentially harmful chemicals.
However, not everything we read about organic skincare is true, there are a lot of misconceptions out there about organic ingredients and they’re role on the skin -this article addresses some of the myths so we can make sense of it.
Debunking the organic myths
Myth #1 Organic skincare isn’t effective
“This is one of the most common myths about organic skincare. many of my clients perceive it to be less effective than active, results-driven cosmeceuticals. I would say, on the contrary, from my own experience, many of the brands that are in the organic space continue to push boundaries through scientifically validated formulation, and research and are very committed to skin health.
Myth #2 DIY organic products are just as effective
DIY skincare has experienced a revival, this is in part to the clean, green beauty movement of late. However, when making your own formulas be careful because many household ingredients can be quite dangerous, usually, there is little to no research carried out on how these ingredients interact with the skin and preservation of these products are not always effective.
Take hand sanitiser for instance, especially with the deadly viruses that are circulating of late. It is really important that they are formulated to an exact science, rather than a DIY recipe that you may have found on the internet, that offers little to no protection.
Myth #3 All organic skincare is created equal
“No, not all organic skincare is created equally, especially in an overcrowded market place, where international regulatory bodies are trying to keep up with ‘greenwashing’ – a term given to a company that promotes themselves as natural or organic when in reality, their products only include a minor percentage of natural or organic ingredients.
The Naked Chemist prides itself, on the fact that consumers can trust that the natural ingredients in their products are of the highest possible quality.
Myth #4 Preservatives are not required in an organic product
Preservatives are really important, they not only extend the shelf life of your products, but they also prevent the growth of micro-organisms such as bacteria and fungi in your skincare.
Myth #5 Because a product says it is organic, is it certified?
Officially only certified organic products should be allowed to use the term “organic,” in their product description, but sadly, there are many skincare products that are labeled organic that are not certified.
This issue of what is organic and how to define it has been vexing the industry and consumers for many years, even today this continues to be a challenge because there are still few real standards governing these terms. The Soil Association is one certification body that is doing a good job of raising the bar for these standards in the UK.
The naked truth
So how do we define the term Natural and Organic?
- Natural ingredients cannot contain any synthetic compounds. It must be derived, in whole or in part, from completely natural sources
- Organic ingredients must only contain plant-sourced ingredients, ingredients that must be cultivated without the use of any synthetic chemicals or pesticides
So what do these terms really mean when it comes to your personal care products? It may surprise you to find, that in most cases it means absolutely nothing.
So the real question is, given this lack of regulations, is this term completely meaningless when purchasing personal care products? Join me here, for my question and answer session, where I discuss this widely debated topic in more detail.