Skin Care

The Essential Guide to the Best Facial Moisturizer

We live in a youth-orientated society, and as a result, we see a shift in skincare.

Savvy consumers take responsibility for their skin health, requiring more effective results from their facial moisturiser.

Cosmetic companies are leading the forefront in this billion-dollar beauty industry with their multiple claims and seemingly endless active ingredients.

But what exactly constitutes a good moisturiser?

And how will we ever know?

You can be forgiven for being confused by many products lining the department store shelves.

The difference between a good moisturiser and a great one is striking a balance between the ingredients and what they will bring to your skin.

Fortunately, here at the Naked Chemist, we have you covered with our ingredients.
Best Facial Moisturizer

The skin hydrators

Gorgeous humectants increase the moisture content of your skin.

Our skin naturally contains saccharide isomerate, urea, sodium PCA, amino acids, and hyaluronic acid, all essential ingredients in our natural moisturising factor.

It is worth noting that some exfoliating acids do function as humectants, and in low concentrations, you may find them in your moisturiser. Look out for water-soluble alpha hydroxy acids like lactic, glycolic and mandelic.

Avoid beta hydroxy acids, as these are only oil-soluble and don’t attract water to your skin like alpha hydroxy acids.

The Skin Smoothers

Emollients stay on top of the skin to keep it supple and smooth.

They help prevent humectants from evaporating too quickly – for this reason, we always recommend applying your humectant product first and then layering it with an emollient-rich moisturiser.

The best emollients are barrier lipids that fill the gaps in the cell wall.

These include ceramides and fatty acids found in fortify barrier repair cream. The ingredients found in these formulas are the same ratio found in your skin and are essential for maintaining your protective barrier. They truly moisturise the skin, reduce flaking, and restore suppleness.

Other skin-smoothing emollients include vitamin E and botanical oils – our favourite is jojoba and squalane, which mimic the sebum in the skin, so they absorb quickly.

The skin sealers

Occlusives are protective and stay on your skin’s surface and evaporate slowly.

What separates a lotion from rich creams or balms is its occlusive nature; if you have lipid dry skin, an occlusive will help your skin feel moisturised for longer.

Natural occlusive cholesterol is a thick lipid found in our ceramide barrier repair balm, which works synergistically with your skin.

Cosmeceutical’s skin repairers.

Cosmeceutical is a term that refers to substances that exert both a cosmetic and therapeutic effect on your skin; they are both part cosmetic and part prescription.

In the past, it used to be that the distinction was clear about what constitutes the best facial moisturiser; a cosmetic was a product for the beautician, and the enhancement of appearance and taking a drug or prescription was used to prevent or treat a disease, now that distinction has become much more blurred since cosmeceuticals have come on the scene.

For further reading on the importance of cosmeceuticals in skincare, we have created a whole article.

Cosmeceutical claims

  • helps repair dermal tissue
  • generates new collagen growth
  • boosts fibroblasts
  • reduces the appearance of sun damage
  • smooths fine lines and wrinkles
  • stimulates cellular renewal
  • plumps skin tissue
  • restores your skin to a youthful glow
  • visibly lightens your skin, helping with sunspots and pigmentations
  • generally improves areas that differentiate between old and young skin


Many other ingredients, such as skin-soothing extracts, preservatives, and skin-building proteins,s make up a moisturiser that doesn’t fall within these categories.

But once you get to grips with these major categories, you can break down all moisturisers into their simplified form, making it easier to decode a new product.

Keeping your skin youthful and glowing for many years to come.


The correct order to apply your skincare routine:
Caring for your face:
How to build the best skincare routine:
Skincare tips for men:

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