The cosmetic industry is shrouded in secrecy,
Which is why The Naked Chemist is all about transparency!
So it’s no surprise, that many of you don’t know how your personal care products get from the ideas stage, to sitting on your bathroom shelf.
There is a lot to think about when it comes to creating skin care products.
Basically the more specific the skin conditions or type being treated, the more complicated the development becomes.
So lets dive right in and have a look what is involved, with the product development process.
Product Development Process
The Idea’s phase
This is the most important part of the process, recognising the need for the product in the first place.
A lot of thought needs to go into the research and the product development process.
This includes identifying the product characteristics, in relation to the skin type the product is formulated for.
For instance, if we were wanting to develop a cleanser for a combination skin, a lot of time is spent on thinking about how the final formula will look and feel on the skin.
Ideally the cleanser would need to be strong enough to remove surface oils, but not so strong that it strips the skin of valuable lipids, otherwise this would undermine the acid mantle.
When developing a cleanser for specific skin types, we also have to think about the type of cleanser that is going to suit the skin, whether that be a gel, lotion or oil based product.
This is a really important part of the product development process.
The following analysis need to be carried out:
- The target market
- Age range
- Customer’s habits, are they sporty or professional?
- Lifestyle, if it’s a skin care range for busy moms, they don’t have a lot of time on their hands, therefore may be an easy to rinse, lightly foaming cleansing lotion would be ideal
Developing a prototype product is really important,
We create sample products that are tried and tested on members of the public.
Real people that want real results…..
The type of feedback from those sampling the product, needs to be well thought out
- Was it cleansing
- Was it moisturising
- Did the clients like the texture
- How did it feel on their skin
- Did anyone experience any reactions
- How did they like the fragrance
- Was the packaging appealing
Once the survey comes back, time is spent analysing the data,
If we are not happy with the research, then the product is retested ,until we are satisfied with the survey and the quality of the product.
This is an important part of the product development process.
If we choose to have specific claims on a skin care product, it is important that we scientifically substantiate these claims.
This is beyond our remit, and something we contract out to a lab.
We want all of our products to be FRESH, LIVE and NATURAL, so that our customers skin cells, can harness the full enzymatic benefit from the potent ingredients.
It is important to us, that the ingredients in the formulas work on a cellular level.
Many skincare products that have been lining the supermarket shelves for months, have lost a lot of their active ingredients.
In order to manage quality control, we create all of our formulations in house, so that we can control the potent activity of our formulas.
So as you can see, a lot goes into the product development process.
Seeing the end results our products have on the skin and receiving all the positive feedback from our customers, is what makes it all worthwhile,
It’s the reason why we will continue to do what we are so passionate about.x