Well I am still going through the excruciating process of designing labels.
For any one that has been following my blog, you will realize that designing labels has been no easy task for me. Just like the title says, it is most certainly a work of art in progress.
On the back of this, my advise to anyone who is considering creating their own skincare range, is to really define your brand before you begin if at all possible. The reason I initially felt as though I struggled with label design, was because I was unsure of my brand!
This is something I feel more confident about now, which you can read about in the article personal branding and values for the Naked Chemist.
The name the Naked Chemist arose from me wanting to create a range of skin care that contained transparent ingredients, this I hoped would tie in with this blog, a helpful resource for other fellow artisan manufacturers of skincare and skincare specialists.
Fortunately as an esthetician and with a keen interest in nutrition, I have a pretty good idea about what works and what doesn’t when it comes to ingredients and skin!
One area that does have particular interest for me, that is impossible to ignore when you are regularly treating people on a daily basis, is the important role that a healthy diet has on the skin, which after all is the bodies largest organ!
I am continually drawn towards the power of super foods and the relationship these precious nutrients have on the skin.
I have been creating my own concoctions of pure food ingredients and trialing them on many of my patient and loyal clients in the form of facials for years, so it seems only natural that this is the path I am go down.
I also want a brand that is quirky and fun, something that reflect my own personality, you can read more about me and my values in the article our story.
I have tried to add a bit of my own personality in with my own label design below.
I appreciate that these labels are not amazing works of art, but overtime my design is going to change, so for now I happy with the look and feel of my labels.
So my next step is the art work! A trip to the graphic designer to see if they can put my vision into a label format, watch this space!
Superfood for the Skin
Milky Almond and Honey
Go nuts with our decadently rich organic
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Water, Almond Oil, Jojoba Oil, Shea Butter, Squalane, Decyl Glucoside, Cetearyl Olivate and Sorbitan Olivate (Olive Oil Emulsifier), Vitamin E (Alpha-Tocopherol), Lecithin, Allantoin, Rosehip Seed Oil, Evening Primrose Oil, Carrot Seed Oil, Chamomile Extract, Xanthan Gum, Citric Acid, essential oils, Preservative.