Browsing in a department store, you may have often found yourself drawn to a particular skin care brand.

So what just happened, when you reached for that beautifully packaged skin care product?

A product that appeared to talk to you about your philosophy and lifestyle?

Well, you were just overpowered by the branding message, and the cosmetic labels,

This is all to do with shopper psychology.

As consumers, we have all fallen prey to product marketing at some point in our life.

Cosmetic and skin care packaging, has to arguably be, one of the most competitive in the beauty industry.

Power of Cosmetic labels

Just take a minute to think about all the different variety of styles of packaging and cosmetic labels available, for skin care products:

  • Classic
  • Clinical
  • Colourful
  • Stylish
  • Sleek
  • Elegant
  • Sporty
  • Retro

As consumers we are all attracted to packaging that is new, different and innovative,

That agrees with our vision of ourselves and speaks to us of our lifestyle.

The way a skin care product is packaged, has a huge influence in how we make our purchasing decisions, because ultimately it is visual appeal that attracts consumer attention.

With my brand, I feel that some attention does need to be spent in this area, so that the brand, look and feel of the product, grows and evolves with my  customers expectations.

Rather than focusing on the research and development of packaging presentation, I prefer to focus on what really counts, research into skin, ingredients, and how best to harness the fresh, live, active ingredients within a formula.

So that we I create pure and highly effective skin care products for my customers. 

That have a realistic price point that is realistic for them.

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