Transforming skin is what I do
it’s my passion; my calling it’s what I was supposed to do.

Hello I’d like to wish you a warm welcome to my skincare website.

Here I discuss the philosophy behind my brand and blog, which I hope will hope inspire you on your journey to skin health.

I’ve put together this little Q and A, for those readers and clients, who wanted to understand my philosophy in greater detail.

What is the central message behind your skincare?

The Naked Chemist philosophy is one of integrity and skin health, it’s as simple as that.

I want to help people truly make a difference to their skin.

Transparency in beauty will always be at the core of my brand, especially in an industry that can be so full of hype, which often frustrates me.

Why are you so passionate about skin health?

Growing up i had my own challenges with skin conditions, I suffered with psoriasis, which would flare up when I was under stress.

I began researching topical and internal ingredients, and after seeing first hand, how natural ingredients helped me heal chronic inflammation in my own skin, pursuing a career in the skincare industry was a natural progression.

I know what it is like to be uncomfortable in your skin, and working in the beauty industry gave me the ability to reach as many people as possible, who were concerned about their skin conditions.

My passion stems from a return to skin health, and being able to make a long term visible difference in people’s skin, for me there is nothing more rewarding, and starting a skincare range was just a natural progression of that.

How did you get into formulating skincare?

I’ve been formulating from a very young age, so you could say it was my calling; my parents would buy me chemistry sets as a child, and I would make crude rose waters and  formulas.

Even back then at the age of six, I can remember getting really frustrated, because my crude formulas would go off after a few days.

Of course I had no conception of preservatives, but even all those years ago it’s where my journey really began, which is why I say it’s my calling, my reason for being.

What inspires you?

Nature I had an idyllic childhood growing up in rural Shropshire and it was there my passion for nature began.

Today I live in New Zealand in a beautiful rain forest known as the ‘fringe of heaven’, so I can’t fail to be inspired

Clearly having so much natural beauty on my door step, my skincare range had to come from a place of being deeply committed to nature and a light, carbon footprint.

I also am truly grateful to my parents, especially my late father, who loved nature and animals.

Why is customisation so important for you?

Working in the industry I am frustrated by commercial brands that have this “one skin care product fits all approach”,

We are all metabolically different, which is why my skin care line is focused on looking at skin individually, targeting their specific skin types and concerns.

You have a clinic, what is your approach to your treatments?

The essence behind the treatments and products is to treat everyone individually, with a customised approach.

Using active products and treatments that individually target concerns specific to that client.

What is so great about the clinic, is that I am able to take these really incredible results driven treatments, and bottle them to reach a larger audience, and turn them into at home treatments.

This has been my whole goal 

I wanted to take the concept beyond the beauty clinic, and combine this with everything I have learnt in the industry and from treating thousands of different clients skins over the years.

To create a skincare range that has the power to change skin on a cellular level, without causing inflammation, which I believe, is at the route of premature ageing.

Do you have a mentor? 

Yes there are two people I admire from afar.

My article natural beauty pays homage to Horst Rechelbacher who started Aveda, he was the pioneer behind Eco friendly products and organic living. I credit his book Aveda rituals, for starting me on my journey into holistic health and natural skincare.

Tony Robbins, whilst very American in his approach I consider a modern day angel, for the amazing work he does for charity and the homeless.

You love writing about skin, why is this so important?

Transparency in beauty is central to my message, my blog is my chance to give back, to reach a larger audience and contribute in some small way.

Nothing gives me more satisfaction, then someone reaching out about their skin concerns, and then being able to help them find a solution to their skincare problem.

What is your vision for the future?

My vision today is still the same as it was when I first entered the industry.

To create a range of products that people know they can trust, and use with confidence.

Ultimately helping as many people as possible, to achieve optimum skin health.


Transforming skin is truly my passion.

To watch peoples life transform and change because of their skin, is what keeps me going.

It’s the very essence of my brand, and at the very core of what I do.

Yours in skin health.

Samantha@The Naked Chemist 

This site is dedicated to my late father, who loved all things in nature and taught me what it truly means to be nurtured by nature and for that I am forever grateful!

I will always miss you

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